Our Process.
Our process is as agile as it is personal. Being boutique means we can adapt seamlessly to the unique needs of every client, ensuring your fragrance journey is as bespoke as the scent itself.
We’re about art-first, independent perfumery. Every fragrance is built from scratch, meticulously crafted with detail by Joey.
Great creative development means exploring every possibility. We dive deep, creating multiple options and refining the brief at every step to ensure the result is nothing short of extraordinary.
Art First
Education
We walk you through every fragrance option we create, breaking down the nuances so each one feels clear.
With every step, we aim to leave you not just with a fragrance, but with a deeper understanding of the art, craft, and wider world of the industry.
the Team
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Joey Rosin
PERFUMER & CO-FOUNDER
Joey is our resident Nose. He takes an immersive approach to perfumery, absorbing himself in the inspiration behind each brief to unearth the best olfactive vision for each client (e.g. taking a horology class to create a perfume about watchmaking!).
Joey aims to build concept driven fragrances that are evocative and widely accessible.
When his nose is resting, Joey is a multi-instrumentalist with a Masters in baritone jazz saxophone.
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Zoe Takala
MANAGING DIRECTOR & CO-FOUNDER
Zoe is an Aussie with over eight years of experience in the fragrance industry. Zoe manages business operations and each project.
Zoe also holds a law degree from Australia. She has also worked in the fashion industry as a model, and has worked with clients such as Vogue, Balenciaga, and Levi’s.
