About

Hoax Parfum is a boutique olfactive design house founded in NYC and creatively led by perfumer Joey rosin. We specialize in giving brands of all sizes access to the illusory and elusive art of scent.

Bespoke fragrance is generally reserved for large brands with even larger budgets, but Hoax Parfum is on a mission to change this. Our boutique structure allows us to bring scent to anyone who wants to smell it. Our client base is diverse and inspiring, and we bring this same attitude to each project on our roster. We invite you to work with us to create something that’s never existed.